The first time I saw the Carl Diedrich Memorial Van was in 1978. It was parked outside Diedrich’s 10-foot-by-25-foot coffee import shop at the back end of a strip mall near the corner of Irvine Boulevard and 17th Street in Costa Mesa, California. In fact, the VW van is how I found Diedrich’s. It was a landmark. If you spotted it, you had found the best coffee beans in the…





